Walmart Accepting Open Call Applications Through April 30

Walmart Accepting Open Call Applications Through April 30
Walmart Toy Aisle - Editorial Credit: QualityHD /

Ever wanted to sell a product at a Walmart with the ability to reach thousands of customers nationwide?

On March 26, Walmart announced it will now accept applications for its sixth annual Open Call, in which product designers and companies have a chance to secure a face-to-face meeting with a Walmart buyer. Hurry though, the application deadline is April 30.

Walmart is looking for products made in the U.S. — sourced or grown that could potentially go in stores nationwide. The company made a commitment in 2013 to help purchase an additional $250 billion in products made, sourced and grown in the U.S. by 2023, according to its press release. The Open Call website states that Walmart currently spends more than two-thirds on what it uses to buy products for its U.S. stores. The company believes making this investment could create more than 1 million new jobs such as direct manufacturing.

Walmart Accepting Open Call Applications Through April 30
Walmart Toy Aisle – Editorial Credit: QualityHD /

JustinTimeSnack’s participation in the Open Call opportunity has had an amazing impact on its business, said Justin Mark, JustinTimeSnacks.

“JustinTimeSnacks recently launched its Homeplate Pizza on store shelves in Missouri, just in time for baseball season,” Mark said. “The Walmart deal we secured has led to expansion for increased production that allows us to now own a 5,000 square-foot manufacturing facility. Additionally, all of our ingredients and even the packaging is sourced through local businesses creating jobs across the St. Louis area.”

Attendees have a chance of securing deals to supply to a number of stores in local markets at Sam’s Club and Open Call is a two-day event that Walmart says “secures, empowers and encourages attendees while providing networking opportunities.”

Entrepreneurs will visit the Walmart home office in Bentonville, Arkansas, giving them a chance to get their product into a large consumer market. Walmart said it has an Open Call event to support U.S.-made products and jobs.

“We’re leading the way through our commitment to purchase an additional $250 billion in products made, sourced or grown in the U.S. by 2023,” Walmart’s Open Call application site states. “Our Open Call underscores that commitment and helps us make a difference on an issue our customers care about.”

To be considered, producers must have competitive pricing, a Federal Tax ID number, a minimum of $2 million in liability insurance (varies per business), Dun & Bradstreet number, ability to submit products to third-party testing, an Electronic Data Interchange (EDI), GS1 membership number, an existing shelf-ready product that meets Federal Trade commission standards for U.S. country of origin to be considered.

According to Walmart, during last year’s open call, the company held 600 meetings for product pitches ranging from toys, apparel, natural health and beauty aids, and food. The participants of Open Call came from nationwide in 46 states, Washington D.C. and Puerto Rico. More than 350 businesses met with Walmart buyers and were able to have their products purchase to be sold in stores.

“At Walmart, we believe we have the ability to support you in a way that no other retailer can … and so we should … and so we do,” said Greg Foran, President and CEO, Walmart U.S. at Walmart’s Open Call of US Manufacturers in June 2017.

After April 30 and the application process closes, registration will open for invited finalists May 17 with the Open Call event scheduled for June 18-19.

Learn more or submit an application online at


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