After unveiling the Galaxy Fold in February, Samsung answered a much-wondered question on consumer minds. How long will the foldable display last?
In a recent post, Samsung showed consumers the Galaxy Fold’s Infinity Flex Display durability. The 35-second video shows two rows of folding machines with the Galaxy Fold folding and unfolding the device. Samsung stated in its post that the company subjected the device to several rounds of extensive testing to “make sure that the Galaxy Fold is ready to come to market.”
The Galaxy Fold is expected to make its debut in spring 2019 — with a looming drop date of April 26, according to CNBC — at about $2,000 a pop. The device features a 4.6-inch display that opens to a 7.3-inch foldable OLED screen with Infinity Flex Display, about 12 GB of RAM and a lot of storage.
According to Bloomberg, Samsung has no intentions of stopping with the foldable-phone gimmick and has plans to create two new foldable smartphones.
“The South Korean manufacturer is said to be developing a clamshell-like device, and another that folds away from the user similar to Huawei Technologies Co.’s Mate X, people familiar with the matter said, asking not to be identified discussing internal plans,” Bloomberg wrote in a March 5 article.
Barron’s stated in a March 1 article that the foldable trend in smartphones could be the next biggest thing.
“Samsung and Huawei view the devices as the most significant change to the wireless industry since the first-ever smartphones,” Barron’s reporter Jon Swartz wrote. “While recent generations of phones have fought over incremental changes like better cameras and faster processors, the foldable phone is built on the view that a phone’s physical form remains as important as the latest apps and software.”
According to Swartz’ article, Even retailers are getting excited about the foldable phone’s future.
“’We’re also excited to watch the foldable phones emerge over the next several months,’ Best Buy (BBY) CEO Hubert Joly told investors during the company’s earnings call this past week,” wrote Swartz.
Developing a foldable phone was motivated by the company’s understanding of consumer need, said Eui-Suk Chung, Executive Vice President and Head of Software and Artificial Intelligence at Samsung’s Mobile Communications Business.
“Samsung had already pioneered category-defining innovation with the Galaxy Note series, the ‘phablet’ hybrid, but we had noticed that a demand for even larger screens to keep up with content consumption has still not wavered,” Chung said. “We debuted the prototypes of a flexible display technology in 2011, but it took another eight years to develop the technology to deliver this product in a truly meaningful way for users as a direct response to the way people are currently using their phones.”
The making of a foldable smartphone was a large undertaking – from creating materials and methods to overcoming mechanical challenges, Chung noted.
“From the start, we were focused on achieving the best user experience,” he said. “All the new elements we had to create – hardware, software, app compatibility – are all layers that have come together to form a device with optimum usability at its core.”
Sources: news.samsung.com, Barron’s